Crafting a logo that speaks volume is much more than just a visual symbol in the branding world. It represents the core values and identity of a brand, and guides its audience. Crafting a powerful and attention-grabbing logo that will speak volume requires creativity, strategy, and a deep understanding of the brand’s message. Here’s how […]
Crafting a Logo that Speaks Volume: The power of Visual Identity. Read More »
Being an entrepreneur isn’t just about starting a business; it’s a mindset, and a way of life. Imagine being the architect of your dreams, the captain of your ship, and the creator of your destiny. That’s what it means to get started as an entrepreneur. Tips on how to get started as an entrepreneur 1)
How to get Started as an Entrepreneur – From Idea to Impact Read More »
“Don’t concentrate on your competitors, concentrate on your customers.” — Jeff Bezos. Ever stopped to wonder why Amazon still remains king amidst failed partnerships, criticisms, and claims of terrible working conditions in their warehouses and lawsuits? They prioritize their customers over competitors. How it all started. Amazon is an American technology company engaged in e-commerce,
Customers over competitors: How Amazon gained dominance. Read More »
Multilinks Communications Limited, a pioneering Nigerian internet service provider, with over one million subscribers, was founded in 1997 to offer innovative telecommunications services, including handheld and fixed wireless telephone services integrated with high-speed internet. It kept changing owners: from Telkom South Africa to Helios Investment Partners and eventually Visafone in 2011, which led to its
From Dominance to Obscurity: The Story of Multilink Communications Limited Read More »
For over three decades, Sumal Foods, popularly known as Yale Foods, has exemplified resilience, innovation, and an unwavering commitment to quality in the food (snacks) industry. From its humble beginnings to becoming a household name, Sumal Foods’ journey is a testament to strategic adaptability and customer-centric values. Every Gen Z grew up eating snacks made
Once upon a time, in the early 2000s, BlackBerry was the king of the smartphone world. If you were a professional, a politician, a celebrity, or one who just wanted to be seen as “woke,” you very likely possessed a “BlackBerry.” Its unique physical keyboard, secure email, and cool messaging app features were unbeatable, however,
BlackBerry’s Big Rise and Hard Fall: Essential Lessons for Today’s Brands. Read More »
When starting a business, one of the crucial steps is selecting an appropriate business model. It’s important to note that this decision isn’t a one-time event but an ongoing process that demands flexibility, adaptation, and responsiveness to changing market dynamics and customer needs. Here are some methods you can employ to select the right business
CHOOSING A BUSINESS MODEL Read More »
Running a successful business requires dedication, careful planning, and effective execution of strategies. While launching a business is an achievement in itself, the real challenge lies in keeping it running and thriving in the long term. In this educational content, we will explore essential strategies that can help you keep your business on the path
How to Keep a Business Running: Key Strategies for Success Read More »
