Business

Building an authentic digital presence across multiple platforms.

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Building an authentic digital presence across multiple platforms is crucial in today’s interconnected world. Authenticity fosters trust, builds credibility, and allows you to connect meaningfully with your audience. Key strategies for building an authentic digital presence across multiple platforms. By blending consistency, engagement, value creation, and a touch of vulnerability, you can build a digital […]

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Build Your Business with Freelance Talent and Unlock Success.

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In the current dynamic environment, the gig economy is redefining business operations. By utilizing freelance talent, organizations can access a diverse pool of skills and expertise without the long-term commitment of traditional employment to build a successful business. Why Freelance Talent? Freelancers offer flexibility and specialized skills that can be tailored to your business needs.

Build Your Business with Freelance Talent and Unlock Success. Read More »

Stress Management & Resilience: Navigating Challenges with Ease.

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Life can undoubtedly be overwhelming and stress is an inevitable part of life. It’s essential to remember that you’re not alone in facing its challenges. Together, let’s explore practical stress management and resilience building strategies. 1. Tune in to your body and mind: It’s crucial to recognize when stress begins to take its toll. By

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How to get Started as an Entrepreneur – From Idea to Impact

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Being an entrepreneur isn’t just about starting a business; it’s a mindset, and a way of life. Imagine being the architect of your dreams, the captain of your ship, and the creator of your destiny. That’s what it means to get started as an entrepreneur. Tips on how to get started as an entrepreneur 1)

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Customers over competitors: How Amazon gained dominance.

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“Don’t concentrate on your competitors, concentrate on your customers.” — Jeff Bezos. Ever stopped to wonder why Amazon still remains king amidst failed partnerships, criticisms, and claims of terrible working conditions in their warehouses and lawsuits? They prioritize their customers over competitors. How it all started. Amazon is an American technology company engaged in e-commerce,

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From Dominance to Obscurity: The Story of Multilink Communications Limited

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Multilinks Communications Limited, a pioneering Nigerian internet service provider, with over one million subscribers, was founded in 1997 to offer innovative telecommunications services, including handheld and fixed wireless telephone services integrated with high-speed internet. It kept changing owners: from Telkom South Africa to Helios Investment Partners and eventually Visafone in 2011, which led to its

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The Rise and Sustainability of Sumal Foods (Yale Foods) — The Producers of Household Snacks like Cabin Biscuits.

1 Comment / Branding, Business /

For over three decades, Sumal Foods, popularly known as Yale Foods, has exemplified resilience, innovation, and an unwavering commitment to quality in the food (snacks) industry. From its humble beginnings to becoming a household name, Sumal Foods’ journey is a testament to strategic adaptability and customer-centric values. Every Gen Z grew up eating snacks made

The Rise and Sustainability of Sumal Foods (Yale Foods) — The Producers of Household Snacks like Cabin Biscuits. Read More »

BlackBerry’s Big Rise and Hard Fall: Essential Lessons for Today’s Brands.

2 Comments / Branding, Business /

Once upon a time, in the early 2000s, BlackBerry was the king of the smartphone world. If you were a professional, a politician, a celebrity, or one who just wanted to be seen as “woke,” you very likely possessed a “BlackBerry.” Its unique physical keyboard, secure email, and cool messaging app features were unbeatable, however,

BlackBerry’s Big Rise and Hard Fall: Essential Lessons for Today’s Brands. Read More »

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