Toochi Sunny

Navigating Entrepreneurship: 7 Essential Steps for Newbies

Navigating entrepreneurship is a bold and rewarding journey that requires clarity, resilience, and action. It’s more than launching a business, it’s about embracing risk, learning from failure, and staying committed to your vision. Sara Blakely, the founder of Spanx, is a shining example. With sheer determination and focus, she disrupted the hosiery industry and transformed […]

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This image exemplifies the meaning of the quote by Jeff Bezos.

How to Craft a Brand Story That Connects with Your Audience

Introduction In today’s competitive digital landscape, your business needs more than just a product, it needs a compelling brand story. If you’re wondering how to craft a brand story that connects with your audience, this article is your ultimate guide. Let’s take a real example. Tamara Yannay, the CEO and co-founder of TOMO Water Bottle,

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Workplace Dynamics: How to Thrive in Any Environment

In today’s fast-paced world of work, understanding workplace dynamics is not just a nice-to-have skill, it’s essential. In 2017, Uber’s then-CEO, Travis Kalanick, stepped down after facing pressure from the board due to growing reports of a toxic work culture. A now-viral video showed him speaking harshly to an Uber driver who voiced concerns over

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The Role of Innovation in Entrepreneurship: How to Stay Ahead of the Curve

A few years ago, Nokia dominated the mobile phone industry. Almost everyone had a Nokia, and they were loved for their durability and simplicity. Then came Apple. While Nokia stuck to what worked, Apple reinvented the game – introducing touchscreens, an App Store, and a sleek user experience. The result was clear: Apple soared to

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The Role of Innovation in Entrepreneurship: How to Stay Ahead of the Curve

Innovation in entrepreneurship is not just a buzzword – it’s the lifeline of sustainable business growth. In today’s fast-paced world, entrepreneurs must adapt, evolve, and lead with fresh ideas to stay relevant. Let’s consider Reid Hoffman, the founder of LinkedIn. He didn’t start with LinkedIn straight away. His first company, SocialNet, was one of the

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Building Relationships with Emotional Intelligence

Have you ever heard about what happened at Oprah Winfrey’s popular talk show in 1990, where she was listening intently to a guest who was on the verge of tears while sharing a personal struggle? It was a powerful moment—one that perfectly illustrated the impact of building relationships with emotional intelligence. Oprah was intelligent enough

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THE POWERFUL ROLE OF MENTORSHIP IN GROWTH

Many businesses have faced setbacks, and many individuals have struggled and are still struggling because they lack knowledge about a particular thing – the powerful role of mentorship in growth. They often do not have someone who could help, direct, and guide them on how to navigate and overcome those struggles and challenges. Sadly, many

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Lessons from Bethlehem Tilahun Alemu: Using the Old to Create the New

Africa has a rich history of entrepreneurship, with innovators who have built global brands while staying rooted in their local cultures. In this blog post, we will discover lessons from one of such entrepreneurs, Bethlehem Tilahun Alemu, the CEO and Founder of SoleRebels, a footwear brand that has transformed Ethiopian artisan craftsmanship into a globally

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LESSONS FROM TONY ELUMELU’S BUSINESS

Achieving success quickly in your entrepreneurial journey can be easy when you glean from the journey of other successful entrepreneurs. Many entrepreneurs have stood out in the entrepreneurial world in Africa, recording tremendous success in their various industries and gaining global recognition. In this blog post, we will unravel lessons from the journey of Tony

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