A few years ago, Nokia dominated the mobile phone industry. Almost everyone had a Nokia, and they were loved for their durability and simplicity. Then came Apple. While Nokia stuck to what worked, Apple reinvented the game – introducing touchscreens, an App Store, and a sleek user experience. The result was clear: Apple soared to […]
The Role of Innovation in Entrepreneurship: How to Stay Ahead of the Curve Read More »
Innovation in entrepreneurship is not just a buzzword – it’s the lifeline of sustainable business growth. In today’s fast-paced world, entrepreneurs must adapt, evolve, and lead with fresh ideas to stay relevant. Let’s consider Reid Hoffman, the founder of LinkedIn. He didn’t start with LinkedIn straight away. His first company, SocialNet, was one of the
The Role of Innovation in Entrepreneurship: How to Stay Ahead of the Curve Read More »
INTRODUCTION TO SIGNS YOUR BRAND NEEDS A REBRAND In 2021, Facebook made headlines when it rebranded to Meta. This wasn’t just a name change; It was a strategic move to reflect the company’s shift from being a social media giant to a leader in the metaverse and virtual reality space. Facebook’s identity no longer aligned
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Many businesses have faced setbacks, and many individuals have struggled and are still struggling because they lack knowledge about a particular thing – the powerful role of mentorship in growth. They often do not have someone who could help, direct, and guide them on how to navigate and overcome those struggles and challenges. Sadly, many
THE POWERFUL ROLE OF MENTORSHIP IN GROWTH Read More »
Africa has a rich history of entrepreneurship, with innovators who have built global brands while staying rooted in their local cultures. In this blog post, we will discover lessons from one of such entrepreneurs, Bethlehem Tilahun Alemu, the CEO and Founder of SoleRebels, a footwear brand that has transformed Ethiopian artisan craftsmanship into a globally
Lessons from Bethlehem Tilahun Alemu: Using the Old to Create the New Read More »
Being an entrepreneur isn’t just about starting a business; it’s a mindset, and a way of life. Imagine being the architect of your dreams, the captain of your ship, and the creator of your destiny. That’s what it means to get started as an entrepreneur. Tips on how to get started as an entrepreneur 1)
How to get Started as an Entrepreneur – From Idea to Impact Read More »
“Don’t concentrate on your competitors, concentrate on your customers.” — Jeff Bezos. Ever stopped to wonder why Amazon still remains king amidst failed partnerships, criticisms, and claims of terrible working conditions in their warehouses and lawsuits? They prioritize their customers over competitors. How it all started. Amazon is an American technology company engaged in e-commerce,
Customers over competitors: How Amazon gained dominance. Read More »
