July 2024

Customers over competitors: How Amazon gained dominance.

Leave a Comment / Branding, Business, Entrepreneurship /

“Don’t concentrate on your competitors, concentrate on your customers.” — Jeff Bezos. Ever stopped to wonder why Amazon still remains king amidst failed partnerships, criticisms, and claims of terrible working conditions in their warehouses and lawsuits? They prioritize their customers over competitors. How it all started. Amazon is an American technology company engaged in e-commerce, […]

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From Dominance to Obscurity: The Story of Multilink Communications Limited

Leave a Comment / Branding, Business /

Multilinks Communications Limited, a pioneering Nigerian internet service provider, with over one million subscribers, was founded in 1997 to offer innovative telecommunications services, including handheld and fixed wireless telephone services integrated with high-speed internet. It kept changing owners: from Telkom South Africa to Helios Investment Partners and eventually Visafone in 2011, which led to its

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The Rise and Sustainability of Sumal Foods (Yale Foods) — The Producers of Household Snacks like Cabin Biscuits.

1 Comment / Branding, Business /

For over three decades, Sumal Foods, popularly known as Yale Foods, has exemplified resilience, innovation, and an unwavering commitment to quality in the food (snacks) industry. From its humble beginnings to becoming a household name, Sumal Foods’ journey is a testament to strategic adaptability and customer-centric values. Every Gen Z grew up eating snacks made

The Rise and Sustainability of Sumal Foods (Yale Foods) — The Producers of Household Snacks like Cabin Biscuits. Read More »

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