June 2024

The Rise And Fall Of 2GO: Valid lessons to learn from one of Africa’s first social media platforms founded by 2 South Africans.

BACK STORY 2go used to be one of the biggest and most widely used social platforms in Africa as far as 2007, with over 5 million downloads on Play Store alone, with access to over 1,500 devices with features and access to connect with people far and wide in Africa. But, something happened! 2GO failed […]

The Rise And Fall Of 2GO: Valid lessons to learn from one of Africa’s first social media platforms founded by 2 South Africans. Read More »

BlackBerry’s Big Rise and Hard Fall: Essential Lessons for Today’s Brands.

Once upon a time, in the early 2000s, BlackBerry was the king of the smartphone world. If you were a professional, a politician, a celebrity, or one who just wanted to be seen as “woke,” you very likely possessed a “BlackBerry.” Its unique physical keyboard, secure email, and cool messaging app features were unbeatable, however,

BlackBerry’s Big Rise and Hard Fall: Essential Lessons for Today’s Brands. Read More »

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