Blog
The Role of Innovation in Entrepreneurship: How to Stay Ahead of the Curve
Innovation in entrepreneurship is not just a buzzword – it’s the lifeline of sustainable business growth. In today’s fast-paced world, entrepreneurs must adapt, evolve, and lead with fresh ideas to stay relevant. Let’s consider Reid Hoffman, the founder of LinkedIn.
SIGNS YOUR BRAND NEEDS A REBRAND
INTRODUCTION TO SIGNS YOUR BRAND NEEDS A REBRAND In 2021, Facebook made headlines when it rebranded to Meta. This wasn’t just a name change; It was a strategic move to reflect the company’s shift from being a social media giant
Building Relationships with Emotional Intelligence
Have you ever heard about what happened at Oprah Winfrey’s popular talk show in 1990, where she was listening intently to a guest who was on the verge of tears while sharing a personal struggle? It was a powerful moment—one
THE POWERFUL ROLE OF MENTORSHIP IN GROWTH
Many businesses have faced setbacks, and many individuals have struggled and are still struggling because they lack knowledge about a particular thing – the powerful role of mentorship in growth. They often do not have someone who could help, direct,
Lessons from Bethlehem Tilahun Alemu: Using the Old to Create the New
Africa has a rich history of entrepreneurship, with innovators who have built global brands while staying rooted in their local cultures. In this blog post, we will discover lessons from one of such entrepreneurs, Bethlehem Tilahun Alemu, the CEO and
LESSONS FROM TONY ELUMELU’S BUSINESS
Achieving success quickly in your entrepreneurial journey can be easy when you glean from the journey of other successful entrepreneurs. Many entrepreneurs have stood out in the entrepreneurial world in Africa, recording tremendous success in their various industries and gaining
Lessons from Njeri Rionge: A Successful African Entrepreneur
Africa is a diverse continent filled with unique cultures, languages, and opportunities. It is also home to many successful entrepreneurs who have overcome challenges to build thriving businesses. In this article, we will explore key lessons from Njeri Rionge, a
Seven High-Demand Soft Skills for Career Growth
You could land your dream job, excel at it – meeting targets and handling tasks efficiently – and remain stagnant, while your colleagues move up the ladder. You might think to yourself, “Is it juju?” Well, I told you that
Brand Positioning Strategies for Dominating in Your Niche
The marketplace is already crowded, so differentiating your brand from the competition is more crucial than ever. One sure way to achieve this is through implementing brand positioning strategies. What is Brand Positioning? Brand Positioning is the process of creating