INTRODUCTION TO SIGNS YOUR BRAND NEEDS A REBRAND In 2021, Facebook made headlines when it rebranded to Meta. This wasn’t just a name change; It was a strategic move to reflect the company’s shift from being a social media giant to a leader in the metaverse and virtual reality space. Facebook’s identity no longer aligned […]
SIGNS YOUR BRAND NEEDS A REBRAND Read More »
Africa has a rich history of entrepreneurship, with innovators who have built global brands while staying rooted in their local cultures. In this blog post, we will discover lessons from one of such entrepreneurs, Bethlehem Tilahun Alemu, the CEO and Founder of SoleRebels, a footwear brand that has transformed Ethiopian artisan craftsmanship into a globally
Lessons from Bethlehem Tilahun Alemu: Using the Old to Create the New Read More »
Achieving success quickly in your entrepreneurial journey can be easy when you glean from the journey of other successful entrepreneurs. Many entrepreneurs have stood out in the entrepreneurial world in Africa, recording tremendous success in their various industries and gaining global recognition. In this blog post, we will unravel lessons from the journey of Tony
LESSONS FROM TONY ELUMELU’S BUSINESS Read More »
Africa is a diverse continent filled with unique cultures, languages, and opportunities. It is also home to many successful entrepreneurs who have overcome challenges to build thriving businesses. In this article, we will explore key lessons from Njeri Rionge, a renowned Kenyan entrepreneur. Her story serves as an inspiration and a guide for aspiring business
Lessons from Njeri Rionge: A Successful African Entrepreneur Read More »
The marketplace is already crowded, so differentiating your brand from the competition is more crucial than ever. One sure way to achieve this is through implementing brand positioning strategies. What is Brand Positioning? Brand Positioning is the process of creating a unique identity for your brand that differentiates it from your competitors. It involves identifying
Brand Positioning Strategies for Dominating in Your Niche Read More »
Not every passion is profitable and not every personal brand is profitable. Now, the question is: How do you turn your passion into a profitable personal brand? First, you must know that turning your passion into a profitable personal brand is possible. With the rise of social media platforms, you can build a solid brand
How to Turn Your Passion to a Profitable Personal Brand Read More »
In a world of shrinking attention spans, storytelling is evolving, and brand storytelling in short videos is a powerful way to communicate your business’s values, mission, and identity. In just a few seconds, you can captivate your audience with compelling visuals and narratives that evoke emotion and leave a lasting impression. This approach helps to
Brand Storytelling in Short Videos Read More »
In the current dynamic environment, the gig economy is redefining business operations. By utilizing freelance talent, organizations can access a diverse pool of skills and expertise without the long-term commitment of traditional employment to build a successful business. Why Freelance Talent? Freelancers offer flexibility and specialized skills that can be tailored to your business needs.
Build Your Business with Freelance Talent and Unlock Success. Read More »
Crafting a logo that speaks volume is much more than just a visual symbol in the branding world. It represents the core values and identity of a brand, and guides its audience. Crafting a powerful and attention-grabbing logo that will speak volume requires creativity, strategy, and a deep understanding of the brand’s message. Here’s how
Crafting a Logo that Speaks Volume: The power of Visual Identity. Read More »
Being an entrepreneur isn’t just about starting a business; it’s a mindset, and a way of life. Imagine being the architect of your dreams, the captain of your ship, and the creator of your destiny. That’s what it means to get started as an entrepreneur. Tips on how to get started as an entrepreneur 1)
How to get Started as an Entrepreneur – From Idea to Impact Read More »
