Launch your business without cash? That was the challenge weighing heavily on Tolu’s mind. “The month is gone, and there’s nothing to hold on to for my plans to materialize,” she muttered to herself. She looked up to her creative corner, only to behold her journal and jotter staring at her. Not knowing what to […]
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When it comes to building a memorable business, the secrets of a winning brand name can’t be overlooked. A name is the very first handshake your brand makes; it walks into the room before your business plan, logo, or website, even before people know what you offer. But not every name sticks. Some fade quickly,
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The power of culture in branding can transform an ordinary business into a memorable and meaningful brand that resonates deeply with its audience. In the crowded Ghanaian fashion industry, Ama, a talented designer, chose not to follow trends. Instead, she embraced the power of culture in branding by drawing inspiration from her rich heritage. She
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Nkechi has been into baking for the past 2 years, and she’s been making quite some good sales. After baking, she would deliver her products to some shops for them to help her sell. People loved her baked goods, but only a few knew who was behind the crunchy treats. One day, her friend advised
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Navigating entrepreneurship is a bold and rewarding journey that requires clarity, resilience, and action. It’s more than launching a business, it’s about embracing risk, learning from failure, and staying committed to your vision. Sara Blakely, the founder of Spanx, is a shining example. With sheer determination and focus, she disrupted the hosiery industry and transformed
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Introduction In today’s competitive digital landscape, your business needs more than just a product, it needs a compelling brand story. If you’re wondering how to craft a brand story that connects with your audience, this article is your ultimate guide. Let’s take a real example. Tamara Yannay, the CEO and co-founder of TOMO Water Bottle,
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Innovation in entrepreneurship is not just a buzzword – it’s the lifeline of sustainable business growth. In today’s fast-paced world, entrepreneurs must adapt, evolve, and lead with fresh ideas to stay relevant. Let’s consider Reid Hoffman, the founder of LinkedIn. He didn’t start with LinkedIn straight away. His first company, SocialNet, was one of the
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INTRODUCTION TO SIGNS YOUR BRAND NEEDS A REBRAND In 2021, Facebook made headlines when it rebranded to Meta. This wasn’t just a name change; It was a strategic move to reflect the company’s shift from being a social media giant to a leader in the metaverse and virtual reality space. Facebook’s identity no longer aligned
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Many businesses have faced setbacks, and many individuals have struggled and are still struggling because they lack knowledge about a particular thing – the powerful role of mentorship in growth. They often do not have someone who could help, direct, and guide them on how to navigate and overcome those struggles and challenges. Sadly, many
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Africa has a rich history of entrepreneurship, with innovators who have built global brands while staying rooted in their local cultures. In this blog post, we will discover lessons from one of such entrepreneurs, Bethlehem Tilahun Alemu, the CEO and Founder of SoleRebels, a footwear brand that has transformed Ethiopian artisan craftsmanship into a globally
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